Curtis Wiens

Selected Work

Freelance creative consulting

Freelance work includes marketing and presentation videos for large companies and startups, using captured video and photography, AI assisted visual content, After Effects motion design, logo and identity design, paid social ads, and interactive marketing assets. I have also helped clients grow from little or no web presence and no online revenue to a six-figure online business through memberships, one-time purchases, marketing campaigns, and stronger digital experiences.

Atlassian Performance Creative

Developed performance driven campaign creative across video, static, and paid media placements, identifying stronger creative approaches and expanding into higher performing formats like YouTube pre roll. I designed the work and built production ready assets, helping improve engagement across channels and contributing to a 15% YoY engagement increase.

Launch creative for a new gaming platform

Versus Systems was developing Winfinite, an online version of its successful live-event gaming platform that allowed people to compete with friends for real money. I designed and built the launch creative system, including a paid social carousel, reel, in-app animated GIF, and app icon, all created as a cohesive set for performance, consistency, and scale. The launch helped take the platform from zero users to thousands within days

Immersive training for a global beauty brand

LMS ready learning content built for large scale retail training, serving 15,000 learners across 500 stores. Designed highly engaging interactive learning experiences with strong creative execution, all trackable through the LMS to support clarity, adoption, and rollout at scale.

What I am putting down

Creative Judgment

I know how to make work feel sharp, clear, and appropriate for the audience without overcomplicating the message. The goal is not just to make something visually interesting, but to make the right creative decision for the brand, channel, and moment.

Performance Creative

Creative built to get attention and move people to act. I create ads and marketing assets that are clear, on brand, and shaped for the platform, so the work not only looks good but performs.

Platform native creative for paid and organic channels
Ad concepts built for testing, iteration, and results
Visuals that protect brand while improving performance
Static, motion, and campaign assets designed to convert

Hands on Execution

I am comfortable owning the work beyond direction and layout. I can design, animate, build, adjust, troubleshoot, and keep production moving when the project needs someone who can cross between creative and technical execution.

Systems Thinking

I look for ways to make creative work easier to scale, update, adapt, and improve. That can mean campaign templates, HTML5 ad systems, interactive frameworks, production workflows, or AI assisted processes that support real output.

Cross functional Clarity

I work well with marketers, designers, engineers, and stakeholders because I can translate between creative goals and production realities. I care about keeping the work moving without losing the idea.

AI aware Production

I use AI where it helps concepting, variation, prototyping, and workflow, but I do not treat it as a replacement for taste, direction, or brand judgment.

What your picking up

I have helped build creative systems, solve production challenges, and work through technical problems alongside engineers and cross functional teams.

Product Strategy, Concept, Experience & Interface Design

I designed and structured an assessment driven agentic sales funnel built around the Catalytic Customer framework, translating nuanced customer inputs into a clear guided experience that surfaces meaningful insight and leads users toward a high intent next step. The system captures and synthesizes responses across multiple touchpoints, then reframes them into focused actionable output that sharpens understanding rather than overwhelming with data. I defined the flow, UX, and output logic to ensure the experience feels tailored, credible, and valuable on its own while naturally positioning the follow up working session as the logical next move.

Scalable ads from photoshoot to placement

I designed and built a scalable HTML5 banner system at Shutterfly that allowed promotional offers and shipping urgency messaging to be changed remotely without re trafficking campaigns. Using flexible templates and dynamic content controls, the system helped the team respond to shifting business needs while improving production speed, efficiency, and campaign performance. I also got involved in photoshoots to improve the photography for my ad sizes, making more natural lifestyle layouts possible across our campaigns.

Creative content delivered at scale

I developed an HTML video player with Sephora engineers that worked inside Storyline and integrated with the company’s custom video delivery system. This allowed video training to run through the LMS without competing with POS and other in store operations while accounting for very specific hardware, OS, and bandwidth considerations.

On top of that system, I built an interactive video framework that made it easy to turn any video in Sephora’s library into a trackable learning experience. Using JavaScript hooks in Storyline, the team could enter simple time values for when the video should pause, while all questions and answers were built natively in Storyline, without needing any additional technical knowledge.

Experience

A career built on leading projects end to end and being a strong, supportive team member, backed by interactive work, systems thinking, and cross functional collaboration.

Various Clients

Senior Marketing Designer / Creative Consultant

2023 – Present

Performance marketing, motion, and interactive work across client projects, with a focus on clear communication, execution, and adaptable systems.

Atlassian

Senior Marketing Designer, Performance Marketing

2020 – 2023

Global campaign creative, testing, and scalable production work created in close collaboration with growth, brand, and regional teams.

Sephora

Senior eLearning Designer / Developer

2017 – 2020

Interactive learning, motion, and close collaboration with engineers to support large scale retail education.

Shutterfly

Senior Designer / Developer

2012 – 2017

HTML5 ads, interactive builds, and production systems designed to support faster campaign changes at scale.

Salesforce

Senior Video & Interactive Developer

2007 – 2012

Interactive content, motion, and dynamic digital experiences built for launches, campaigns, and evolving user needs.

Feedback

"Curtis brought a level of technical precision to our campaigns that we hadn't seen before. His ability to bridge design and code helped us ship faster."

Patrick Kavanagh Art Director at Atlassian

"The dynamic discount system Curtis built drove a 25% lift in CTR. He understands how creative directly impacts performance metrics."

Stephanie Yee Creative Director at Shutterfly

"Efficient, creative, and technical. Curtis helped us scale our paid social output significantly while maintaining brand quality."

Vinodini Suresh Paid Display & Social Lead at Atlassian

Creative problem solving

Elite Nite Line

The client came to me after spending thousands on a fully AI generated video that could not be used. I rebuilt the approach around a new script and live footage captured during a real test run of the service. When time, sunlight, and access limited what we could shoot, I used AI selectively to fill specific visual gaps.

AI assisted planning and development

I created a ChatGPT project with background on the business, goals, competition, and existing video transcript, then tightened the script and used ChatGPT to break the story into timed storyboard scenes. I later used that planning work to create a shot list, map equipment needs, and prepare my lighting assistant before the shoot.

Outside the Brief

I’m also an artist and photographer. I’m drawn to fleeting moments in nature, where light, movement, and atmosphere can shift in a split second. With my art, I primarily use traditional tools as a break from pixel based work, but AI has pulled me back into digital experimentation in a new way. I still use Photoshop layers and hands on editing to get what I want, but being able to take an old painting, make it dimensional, animate it, or build a new scene from it is irresistible.