I lead performance-driven creative, building systems and experiences that connect brand, motion, and engineering to drive measurable results.
Developed performance-driven campaign creative across video, static, and digital placements, identifying stronger creative approaches and expanding into higher-performing formats like YouTube pre-roll. I designed the work and built production-ready assets, helping improve engagement across channels and contributing to CTR growth from roughly 0.50% to 1.1%.
Versus Systems was working on a version of their successful live event gaming system called Winfinite that would let people compete online with friends for real money. I designed and built the launch creative system to support that shift, including a paid social carousel, reel, in-app animated GIF, and app icon created as a cohesive set for performance, consistency, and scale.
LMS-ready learning content built for large-scale retail training, with over 5,000 learners taking these courses weekly. Designed highly engaging interactive learning experiences with strong creative execution, all trackable through the LMS to support clarity, adoption, and rollout at scale.
I have helped build creative systems, solve production challenges, and work through technical problems alongside engineers and cross functional teams.
I designed and structured an assessment driven agentic sales funnel built around the Catalytic Customer framework, translating nuanced customer inputs into a clear guided experience that surfaces meaningful insight and leads users toward a high intent next step. The system captures and synthesizes responses across multiple touchpoints, then reframes them into focused actionable output that sharpens understanding rather than overwhelming with data. I defined the flow, UX, and output logic to ensure the experience feels tailored, credible, and valuable on its own while naturally positioning the follow up working session as the logical next move.
I designed and built a scalable HTML5 banner system at Shutterfly that allowed promotional offers and shipping urgency messaging to be changed remotely without re-trafficking campaigns. Using flexible templates and dynamic content controls, the system helped the team respond to shifting business needs while improving production speed, efficiency, and campaign performance. I also got involved in photoshoots to improve the photography for my ad sizes, making more natural lifestyle layouts possible across our campaigns.
I developed an HTML video player with Sephora engineers that worked inside Storyline and integrated with the company’s custom video delivery system. This allowed video training to run through the LMS without competing with POS and other in-store operations while accounting for very specific hardware, OS, and bandwidth considerations.
On top of that system, I built an interactive video framework that made it easy to turn any video in Sephora’s library into a trackable learning experience. Using JavaScript hooks in Storyline, the team could enter simple time values for when the video should pause, while all questions and answers were built natively in Storyline, without needing any additional technical knowledge.
A career built on leading projects end to end and being a strong, supportive team member, backed by interactive work, systems thinking, and cross-functional collaboration.
Various Clients
2023 – Present
Performance marketing, motion, and interactive work across client projects, with a focus on clear communication, execution, and adaptable systems.
Atlassian
2020 – 2023
Global campaign creative, testing, and scalable production work created in close collaboration with growth, brand, and regional teams.
Sephora
2017 – 2020
Interactive learning, motion, and close collaboration with engineers to support large-scale retail education.
Shutterfly
2012 – 2017
HTML5 ads, interactive builds, and production systems designed to support faster campaign changes at scale.
Salesforce
2007 – 2012
Interactive content, motion, and dynamic digital experiences built for launches, campaigns, and evolving user needs.
"Curtis brought a level of technical precision to our campaigns that we hadn't seen before. His ability to bridge design and code helped us ship faster."
"The dynamic discount system Curtis built drove a 25% lift in CTR. He understands how creative directly impacts performance metrics."
"Efficient, creative, and technical. Curtis helped us scale our paid social output significantly while maintaining brand quality."
I know how to make work feel sharp, clear, and appropriate for the audience without overcomplicating the message. The goal is not just to make something visually interesting, but to make the right creative decision for the brand, channel, and moment.
I am comfortable owning the work beyond direction and layout. I can design, animate, build, adjust, troubleshoot, and keep production moving when the project needs someone who can cross between creative and technical execution.
I look for ways to make creative work easier to scale, update, adapt, and improve. That can mean campaign templates, HTML5 ad systems, interactive frameworks, production workflows, or AI-assisted processes that support real output.
I work well with marketers, designers, engineers, and stakeholders because I can translate between creative goals and production realities. I care about keeping the work moving without losing the idea.
I use AI where it helps concepting, variation, prototyping, and workflow, but I do not treat it as a replacement for taste, direction, or brand judgment.
I’m also an artist and photographer. I’m drawn to fleeting moments in nature, where light, movement, and atmosphere can shift in a split second. With my art, I primarily use traditional tools as a break from pixel-based work, but AI has pulled me back into digital experimentation in a new way. I still use Photoshop layers and hands-on editing to get what I want, but being able to take an old painting, make it dimensional, animate it, or build a new scene from it is irresistible.
